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Media monoliths : how great media brands thrive and survive / Mark Tungate

by Tungate, Mark, 1967-.

Publisher: London : Kogan Page, 2004Availability: Items available for loan: Taylor's Library-TU [Call number: 338.4730223 TUN] (1).
Living the brand : how to transform every member of your organization into a brand champion ; in association with Marketing / Nicholas Ind.

by Ind, Nicholas.

Edition: 2nd ed.Publisher: London : Kogan Page, 2004Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 IND] (1).
Brand sense : sensory secrets behind the stuff we buy / Martin Lindström ; foreword by Philip Kotler.

by Lindström, Martin, 1970-.

Publisher: New York, N.Y. : Free Press, c2005Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 LIN 2005] (2).
Brand sense : how to build powerful brands through touch, taste, smell, sight & sound / Martin Lindstrom ; foreword by Philip Kotler.

by Lindström, Martin, 1970-.

Publisher: London : Kogan Page, 2005Other title: Brand sense : how to build powerful brands through touch, taste, smell, sight and sound..Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 LIN] (1).
Brands : the logos of the global economy / Celia Lury.

by Lury, Celia.

Publisher: London : Routledge, c2004Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 LUR] (1).
How brands become icons : the principles of cultural branding / Douglas B. Holt.

by Holt, Douglas B.

Publisher: Boston, Mass. : Harvard Business School Press, c2004Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 HOL] (1).
Managing corporate reputation [electronic resource] : a specially commissioned report / John Dalton and Susan Croft.

by Dalton, John M, 1942- | Croft, Susan | ebrary, Inc.

Publisher: London : Thorogood, c2003Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
Beyond branding [electronic resource] : how the new values of transparency and integrity are changing the world of brands / edited by Nicholas Ind.

by Ind, Nicholas | ebrary, Inc.

Publisher: London : Kogan Page, 2003Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: [Call number: 658.827] (1).