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		Total global strategy II : updated for the internet and service era / George S. Yip by Yip, George S. Publisher: Upper Saddle River, N.J. : Prentice Hall, c2003Other title: Total global strategy 2.Availability: Items available for loan: Taylor's Library-TU [Call number: 658.049 YIP] (1). Place hold
		Managing service firms [electronic resource] : the power of managerial marketing / by Per Skalen. by Skalen, Per. Publisher: New York, NY : Routledge, 2010Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.8] (1).

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