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The new mass media / Christopher Harper

By: Publication details: Boston, Mass. : Houghton Mifflin, c2002.Description: xv, 346 p. : ill. (some col.), col. map ; 26 cm. + 1 electronic optical disc (CD-ROM) (4 3/4 in.)ISBN:
  • 0395921082 (pbk.)
  • 0618235930 (pbk. : shrink-wrapped)
Subject(s): DDC classification:
  • 302.23 HAR
Contents:
Preface. - Pt. One. Introduction to the new mass media. Ch. 1. The new mass media. Ch. 2. The internet. - Pt. Two. The print media : books, newspapers, and magazines. Ch. 3. Books. Ch. 4. Newspapers. Ch. 5. Magazines. - Pt Three. The electronic media : sound recording, radio, television, and film. Ch. 6. Sound recording and music. Ch. 7. Radio. Ch. 8. Film. Ch. 9. Television. - Pt. Four. The media professions : journalism, advertising, and public relations. Ch. 10. Journalism. Ch. 11. Advertising. Ch. 12. Public relations. - Pt. Five. The media and their role in society : regulation, ethics, and social effects. Ch. 13. Government and the media. Ch. 14. Ethics. Ch. 15. The social effects. of the media. - Glossary. - Bibliography. - Index.
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main Collection Taylor's Library-TU

Floor 3, Shelf 4 , Side 1, TierNo 5, BayNo 1

 302.23 HAR (Browse shelf(Opens below)) 1 Available SLASx,05000,03,GR 5000010284

Preface. - Pt. One. Introduction to the new mass media. Ch. 1. The new mass media. Ch. 2. The internet. - Pt. Two. The print media : books, newspapers, and magazines. Ch. 3. Books. Ch. 4. Newspapers. Ch. 5. Magazines. - Pt Three. The electronic media : sound recording, radio, television, and film. Ch. 6. Sound recording and music. Ch. 7. Radio. Ch. 8. Film. Ch. 9. Television. - Pt. Four. The media professions : journalism, advertising, and public relations. Ch. 10. Journalism. Ch. 11. Advertising. Ch. 12. Public relations. - Pt. Five. The media and their role in society : regulation, ethics, and social effects. Ch. 13. Government and the media. Ch. 14. Ethics. Ch. 15. The social effects. of the media. - Glossary. - Bibliography. - Index.

1 electronic optical disc (CD-ROM) : Read deal up grade to accompany Christopher Harper. The new mass media