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Media economics : theory and practice / edited by Alison Alexander, James Owers, Rod Carveth, C. Ann Hollifield, Albert N. Greco.

Contributor(s): Series: LEA's communication seriesPublisher: Mahwah, N.J. : Lawrence Erlbaum, 2004Edition: Third editionDescription: 1 online resource (ix, 301 pages) : illustrationsContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 1410609685 (electronic bk.)
  • 9781410609687 (electronic bk.)
Subject(s): Genre/Form: Additional physical formats: Print version:: Media economics.DDC classification:
  • 338.4/730223 22
Online resources:
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main Collection Taylor's Library - Perpetual(TU) 338.4/730223 (Browse shelf(Opens below)) e-book SOMAC,41001,03,RA,PPT

Includes bibliographical references and indexes.

Description based on print version record.