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Convention sales and services / Milton T. Astroff, James R. Abbey

By: Contributor(s): Publication details: Las Vegas, NV : Waterbury Press, c2002.Description: xi, 538 p. : ill. ; 26 cmISBN:
  • 0962071048
Subject(s): DDC classification:
  • 647.940688 AST
Contents:
Introduction -- Part 1 Convention sales 1. Introduction to the convention, meetings and trade show industry - 2. Developing a merketing plan - 3. Organizing for convention sales - 4. Selling the association market - 5. Selling the corporate meetings market - 6. Selling other markets - 7. Selling to the meetings market - 8. Advertising to the meeting planner - 9. Negotiations and contracts -- Part II Convention services - 10. The service function - 11. Guestrooms - 12. Preparing for the event - 13. Function rooms and meeting setups - 14. Food and beverage service - 15. Audiovisual requirements - 16. Admission systems and other services - 17. Exhibits and trade shows - 18. Convention billing and post-convention review - Appendix 1 - Appendix II - Index.
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main Collection Taylor's Library-TU

Floor 4, Shelf 21 , Side 2, TierNo 2, BayNo 6

 647.940688 AST (Browse shelf(Opens below)) 1 Available SHTEx,70002,03,GR 5000028736

Includes index

Introduction -- Part 1 Convention sales 1. Introduction to the convention, meetings and trade show industry - 2. Developing a merketing plan - 3. Organizing for convention sales - 4. Selling the association market - 5. Selling the corporate meetings market - 6. Selling other markets - 7. Selling to the meetings market - 8. Advertising to the meeting planner - 9. Negotiations and contracts -- Part II Convention services - 10. The service function - 11. Guestrooms - 12. Preparing for the event - 13. Function rooms and meeting setups - 14. Food and beverage service - 15. Audiovisual requirements - 16. Admission systems and other services - 17. Exhibits and trade shows - 18. Convention billing and post-convention review - Appendix 1 - Appendix II - Index.