Brand sense : how to build powerful brands through touch, taste, smell, sight & sound / Martin Lindstrom ; foreword by Philip Kotler.
By: Lindström, Martin
.
Publisher: London : Kogan Page, 2005Description: xii, 237 p. : ill. ; 24 cm.ISBN: 0749443715.Other title: Brand sense : how to build powerful brands through touch, taste, smell, sight and sound.Subject(s): Brand name products![](/opac-tmpl/bootstrap/images/filefind.png)
![](/opac-tmpl/bootstrap/images/filefind.png)
![](/opac-tmpl/bootstrap/images/filefind.png)
![](/opac-tmpl/bootstrap/images/filefind.png)
![](/opac-tmpl/bootstrap/images/filefind.png)
Contents:
Foreword by Philip Kotler - 1. A cottage industry turns professional - 2. Some companies are doing it right - 3. Smash your brand - 4. From 2-D to 5-D branding - 5. Stimulate, enhance, and bond: crafting a sensory brand - 6. Measuring senses - 7. Brand religion: lessons learned - 8. Branding: a holistic view - Notes - The branmd sense research - A few words from the researcher - Acknowledgments - Always updated at Dualbook.com - Index.
Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|---|
Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 1, BayNo 5 |
658.827 LIN (Browse shelf) | 1 | Available | SOMAC,37000,03,GR | 5000036044 |
Foreword by Philip Kotler - 1. A cottage industry turns professional - 2. Some companies are doing it right - 3. Smash your brand - 4. From 2-D to 5-D branding - 5. Stimulate, enhance, and bond: crafting a sensory brand - 6. Measuring senses - 7. Brand religion: lessons learned - 8. Branding: a holistic view - Notes - The branmd sense research - A few words from the researcher - Acknowledgments - Always updated at Dualbook.com - Index.