Integrated marketing communications : strategic planning perspectives / Keith J. Tuckwell.
Publication details: Toronto : Pearson / Prentice Hall, c2008.Edition: 2nd edDescription: xxiii, 440 p. : ill. ; 28 cmISBN:- 0132199122 (pbk.)
- 9780132199124 (pbk.)
- 658.802 TUC
Partial contents:
Pt 1: Understanding integrated marketing communications -- Pt 2: Planning for integrated media -- Pt 3: Planning for integrated marketing -- Pt 4: Measuring plan performance - Appendices - Index.
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Shelf location | Call number | Materials specified | Vol info | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 4, BayNo 2 |
658.802 TUC (Browse shelf(Opens below)) | 1 | Available | SHTEx,70004,03,GR | 5000034064 |
Includes index.
Pt 1: Understanding integrated marketing communications -- Pt 2: Planning for integrated media -- Pt 3: Planning for integrated marketing -- Pt 4: Measuring plan performance - Appendices - Index.