Brands: meaning and value in media culture / Adam Arvidsson.
By: Arvidsson, Adam
.
Publisher: London : Routledge, c2006Description: 168 p. ; 25 cm.ISBN: 0415347165.Subject(s): Brand name products | Branding (Marketing) | Brand name products -- Management | Internet marketingDDC classification: 658.8343
Contents:
Introduction - Consumption - Marketing - Brand management - Online branding - The brand as informational capital.
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 4, BayNo 8 |
658.8343 ARV (Browse shelf) | 1 | Available | SOMAC,09030,03,CL | 5000036457 |
Includes bibliographical references and index.
Introduction - Consumption - Marketing - Brand management - Online branding - The brand as informational capital.