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Converging media : an introduction to mass communication / John Pavlik, Shawn McIntosh.

By: Contributor(s): Publication details: Boston, MA : Pearson : Allyn and Bacon, c2004.Description: xxix, 563 p. : ill. (some col.) ; 28 cmISBN:
  • 0205308031
Other title:
  • Introduction to mass communication
Subject(s): DDC classification:
  • 302.23 PAV
Contents:
Part 1 The changing media landscape: 1. Mass communication and its digital transformation - 2. Media literacy and ethics -- Part 2 Mass Communication formats: 3. Books, newspapers, and magazines - 4. Photography and movies - 5. Music recordings, radio, and television - 6. Digital media: online and ubiquitous -- Part 3 How digital media are changing our world: 7. Storing, representing, and retrieving digital content - 8. User interface: Interacting with digital content - 9. Bringing the masses to mass communication: distribution of digital content -- Part 4 Media perspectives: 10. Journalism - 11. Entertainment - 12. Advertising and public relations -- Part 5 Media: The larger view: 13. Media research and effects: From film to the internet - 14. Communication law and regulation in the digital age - 15. Mass communication and politics in the digital age - 16. Media and convergence: International perspectives.
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main Collection Taylor's Library-TU

Floor 3, Shelf 4 , Side 1, TierNo 4, BayNo 2

 302.23 PAV (Browse shelf(Opens below)) 1 Available SOMAC,09030,03,GR 5000030759

Includes bibliographical references (p. 542-545) and index.

Part 1 The changing media landscape: 1. Mass communication and its digital transformation - 2. Media literacy and ethics -- Part 2 Mass Communication formats: 3. Books, newspapers, and magazines - 4. Photography and movies - 5. Music recordings, radio, and television - 6. Digital media: online and ubiquitous -- Part 3 How digital media are changing our world: 7. Storing, representing, and retrieving digital content - 8. User interface: Interacting with digital content - 9. Bringing the masses to mass communication: distribution of digital content -- Part 4 Media perspectives: 10. Journalism - 11. Entertainment - 12. Advertising and public relations -- Part 5 Media: The larger view: 13. Media research and effects: From film to the internet - 14. Communication law and regulation in the digital age - 15. Mass communication and politics in the digital age - 16. Media and convergence: International perspectives.