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The future of advertising : new media, new clients, new consumers in the post-television age / Joe Cappo.
by Cappo, Joe. Publisher: Chicago, Ill. : McGraw-Hill, c2003Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 CAP]
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Adcult USA : the triumph of advertising in American culture / James B. Twitchell.
by Twitchell, James B, 1943-. Publisher: New York : Columbia University Press, c1996Other title: Triumph of advertising in American culture | Ad cult USA.Availability: Items available for loan: Taylor's Library-TU
[Call number: 306.4 TWI 1996]
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Mediaspeak [electronic resource] : three American voices / Roy F. Fox.
by Fox, Roy F | ebrary, Inc. Publisher: Westport, Conn. : Praeger, c2001Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 302.23]
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Ads, fads, and consumer culture : advertising's impact on American character and society / Arthur Asa Berger ; with illustrations by the author.
by Berger, Arthur Asa, 1933-. Edition: 3rd edition.Publisher: Lanham : Rowman & Littlefield Publishers, c2007Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.10420973 BER]
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The future of advertising : new media, new clients, new consumers in the post-television age / Joe Cappo.
by Cappo, Joe. Publisher: Chicago, Ill. : McGraw-Hill, c2003Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 CAP]
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The diary of an ad man : the war years, June 1, 1942 - December 31, 1943 / James Webb Young.
by Young, James Webb, 1886-. Publisher: Chicago : Advertising Pub., 1944Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1092 YOU 1944]
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Truth, lies, and advertising : the art of account planning / by Jon Steel.
by Steel, Jon. Publisher: New York : Wiley, c1998Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.111 STE 1998]
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The great American blow-up : puffery in advertising and selling / Ivan L. Preston.
by Preston, Ivan L, 1931-. Edition: Rev. ed.Publisher: Madison, Wis. : University of Wisconsin Press, c1996Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.10973 PRE 1996]
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Advertising and culture : theoretical perspectives / edited by Mary Cross.
by Cross, Mary, 1934-. Publisher: Westport, Conn. ; London : Praeger, c1996Availability: Items available for loan: Taylor's Library-TU
[Call number: 642.10420973 ADV 1996]
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Where the suckers moon : the life and death of an advertising campaign / Randall Rothenberg.
by Rothenberg, Randall. Publisher: New York : Vintage Books, c1994Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.196292222 ROT 1995]
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The tangled web they weave : truth, falsity, and advertisers / Ivan L. Preston.
by Preston, Ivan L, 1931-. Publisher: Madison, Wis. : University of Wisconsin Press, c1994Availability: Items available for loan: Taylor's Library-TU
[Call number: 343.73082 PRE 1994]
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Brands, consumers, symbols, & research : Sidney J. Levy on marketing / Sidney J. Levy ; compiled by Dennis W. Rook.
by Levy, Sidney J, 1921- | Rook, Dennis W. Publisher: Thousand Oaks, CA : SAGE, c1999Other title: Brands, consumers, symbols, and research.Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8243 LEV 1999]
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Go West! : cutting-edge creatives in the United States / edited by Patrice Farameh.
by Farameh, Patrice. Publisher: Cologne : Daab Media, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 709.73 GOW 2011]
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Advertising age : the principles of advertising and marketing communication at work / Esther Thorson, Margaret Duffy.
by Thorson, Esther | Duffy, Margaret. Edition: 1st ed.Publisher: Mason, Ohio : South-Western, Cengage Learning, c2012Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.10973 THO 2012]
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Advertising and marketing to the new majority / Gail Baker Woods.
by Baker-Woods, Gail. Publisher: Belmont, Calif. : Wadsworth, c1995Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8348 BAK]
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Madison Avenue U.S.A. : the extraordinary business of advertising and the people who run it / Martin Prager Mayer
by Mayer, Martin Prager. Publisher: IL : NTC Business Books, 1992Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.10973 MAY]
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Advertising and society : controversies and consequences / edited by Carol J. Pardun.
by Pardun, Carol J. Publisher: Malden, MA : Wiley-Blackwell, 2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1042 ADV]
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