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Global marketing : contemporary theory, practice, and cases / Ilan Alon, Eugene Jaffe, Christiane Prange and Donata Vianelli.

By: Contributor(s): Publisher: New York ; London : Routledge, Taylor & Francis Group, 2021Edition: Third editionDescription: xxvi, 639 pages : illustrations (black and white, and colour), maps (black and white) ; 26 cmContent type:
  • text
  • still image
  • cartographic image
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780367196080
Subject(s): DDC classification:
  • 658.84 ALO 2021
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 1, TierNo 5, BayNo 8

 658.84 ALO 2021 (Browse shelf(Opens below)) Available SOMMx,13607,03,RA 5000172317

Previous edition: 2017.

Includes bibliographical references and index.