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The road to luxury : the evolution, markets and strategies of luxury brand management / Ashok Som, Christian Blanckaert.

by Som, Ashok [author.] | Blanckaert, Christian [author.].

Publisher: Singapore : John Wiley & Sons Singapore Pte. Ltd., [2015]Copyright date: ©2015Availability: Items available for loan: Taylor's Library-TU [Call number: 338.47 SOM 2015] (2).
The luxury strategy : break the rules of marketing to build luxury brands / Jean-Noel Kapferer and Vincent Bastien.

by Kapferer, Jean-Noël | Bastien, Vincent.

Edition: Second edition.Publisher: London ; Philadelphia, PA : Kogan Page, 2012Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 KAP 2012] (1).
Advances in luxury brand management / Jean-Noël Kapferer, Joachim Kenstock, Tim Oliver Brexendorf, Shaun M. Powell, editors.

by Kapferer, Jean-Noël [editor.] | Kernstock, Joachim, 1966- [editor.] | Brexendorf, Tim Oliver, 1973- [editor.] | Powell, Shaun M [editor.].

Publisher: Cham, Switzerland : Palgrave Macmillan, [2017]Copyright date: ©2017Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 ADV 2017] (5).
Let them eat cake [electronic resource] : marketing luxury to the masses-as well as the classes / Pamela N. Danziger.

by Danziger, Pamela N | ebrary, Inc.

Publisher: Chicago, IL : Dearborn Trade Pub., c2005Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: [Call number: 658.8/343] (1).
Luxury brand management : a world of privilege / Michel Chevalier, Gérald Mazzalovo.

by Chevalier, Michel, 1943- | Mazzalovo, Gerald.

Publisher: Singapore : John Wiley & Sons (Asia), 2008Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 CHE 2008] (1).
Global luxury trends : innovative strategies for emerging markets / edited by Jonas Hoffmann and Ivan Coste-Maniere.

by Hoffmann, Jonas, 1977- | Coste-Maniere, Ivan.

Publisher: Houndmills, Basingstoke, Hampshire : Palgrave Macmillan, 2013Availability: Items available for loan: Taylor's Library-TU [Call number: 338.47 HOF 2013] (1).
The road to luxury : the new frontiers in luxury brand management cloth / Ashok Som, Christian Blanckaert.

by Som, Ashok [author.] | Blanckaert, Christian [author.].

Edition: Second edition.Publisher: Singapore : John Wiley & Sons Singapore Pte. Ltd., [2021]Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 SOM 2021] (1).