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The road to luxury : the evolution, markets and strategies of luxury brand management / Ashok Som, Christian Blanckaert.
by Som, Ashok [author.] | Blanckaert, Christian [author.]. Publisher: Singapore : John Wiley & Sons Singapore Pte. Ltd., [2015]Copyright date: ©2015Availability: Items available for loan: Taylor's Library-TU
[Call number: 338.47 SOM 2015]
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The luxury strategy : break the rules of marketing to build luxury brands / Jean-Noel Kapferer and Vincent Bastien.
by Kapferer, Jean-Noël | Bastien, Vincent. Edition: Second edition.Publisher: London ; Philadelphia, PA : Kogan Page, 2012Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 KAP 2012]
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Advances in luxury brand management / Jean-Noël Kapferer, Joachim Kenstock, Tim Oliver Brexendorf, Shaun M. Powell, editors.
by Kapferer, Jean-Noël [editor.] | Kernstock, Joachim, 1966- [editor.] | Brexendorf, Tim Oliver, 1973- [editor.] | Powell, Shaun M [editor.]. Publisher: Cham, Switzerland : Palgrave Macmillan, [2017]Copyright date: ©2017Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 ADV 2017]
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Let them eat cake [electronic resource] : marketing luxury to the masses-as well as the classes / Pamela N. Danziger.
by Danziger, Pamela N | ebrary, Inc. Publisher: Chicago, IL : Dearborn Trade Pub., c2005Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 658.8/343]
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Luxury brand management : a world of privilege / Michel Chevalier, Gérald Mazzalovo.
by Chevalier, Michel, 1943- | Mazzalovo, Gerald. Publisher: Singapore : John Wiley & Sons (Asia), 2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 CHE 2008]
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Global luxury trends : innovative strategies for emerging markets / edited by Jonas Hoffmann and Ivan Coste-Maniere.
by Hoffmann, Jonas, 1977- | Coste-Maniere, Ivan. Publisher: Houndmills, Basingstoke, Hampshire : Palgrave Macmillan, 2013Availability: Items available for loan: Taylor's Library-TU
[Call number: 338.47 HOF 2013]
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The road to luxury : the new frontiers in luxury brand management cloth / Ashok Som, Christian Blanckaert.
by Som, Ashok [author.] | Blanckaert, Christian [author.]. Edition: Second edition.Publisher: Singapore : John Wiley & Sons Singapore Pte. Ltd., [2021]Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 SOM 2021]
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