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Neuromarketing : understanding the "buy button" in your customer's brain / Patrick Renvoisé́ and Christophe Morin.

By: Contributor(s): Publication details: Nashville, Tenn. : Thomas Nelson, c2007.Edition: Rev. and updatedDescription: xii, 243 p. : ill. ; 24 cmISBN:
  • 9780785226802 (hbk.)
  • 9781595551351 (IE)
Subject(s): DDC classification:
  • 658.80019 REN 2007
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Reserve Collection Taylor's Library-TU

Floor 2, Shelf 2 , Side 1, TierNo 5, BayNo 3

 658.80019 REN 2007 (Browse shelf(Opens below)) 1 Available SOExx,07015,03,RA|SOExx,07016,03,RM|SOExx,07017,03,RM 5000128804

Engineering Design and Innovation

Main Collection Taylor's Library-TU 658.80019 REN 2007 (Browse shelf(Opens below)) 1 Available SOExx,07015,03,RA|SOExx,07016,03,RM|SOExx,07017,03,RM 5000128806
Main Collection Taylor's Library-TU

Floor 4, Shelf 26 , Side 2, TierNo 1, BayNo 8

 658.80019 REN 2007 (Browse shelf(Opens below)) 1 Available SOExx,07015,03,RA|SOExx,07016,03,RM|SOExx,07017,03,RM 5000128560

Rev. ed. of the English ed. with title: Neuromarketing. 2002-2005.

An earlier English ed. also published with title: Selling to the old brain. 2002-2003.

Includes bibliographical references (p. 237-239).