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Marketing challenges : cases exercises / Christopher H. Lovelock, Charles B. Weinberg

Contributor(s): Series: McGraw-Hill series in marketingPublication details: N.Y. ; McGraw-Hill ; Singapore : McGraw-Hill Book Co., 1993Edition: 3rd ed., Int edDescription: xxxix, 628 p. ; 24 cmISBN:
  • 0071125132
Subject(s): DDC classification:
  • 658.8 MAR
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main Collection Taylor's Library-TU

Floor 4, Shelf 26 , Side 2, TierNo 2, BayNo 6

 658.8 MAR (Browse shelf(Opens below)) 1 Available TBSxx,34007,03,CL 5000014033

Optional personal computer software by Robert E. Kinder, John D. Claxton