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		Marketing communications : an integrated approach / P.R. Smith with Jonathan Taylor. by Smith, P. R. (Paul Russell), 1957- \| Taylor, Jonathan. Edition: 3rd ed.Publisher: London : Kogan Page, c2002Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 SMI] (2). Place hold
		Marketing communications : an integrated approach / P. R. Smith by Smith, P. R. (Paul Russell), 1957-. Publisher: London : Kogan Page, 1995 printingAvailability: Items available for loan: Taylor's Library-TU [Call number: 658.8 SMI] (1). Place hold

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