Fundamentals of marketing / Miller and Layton.
Publisher: Sydney : McGraw-Hill Book Co. Australia, 2000Copyright date: ©2000Edition: 4th editionDescription: xvii, 856 pages ; 25 cm. + 1 CD-ROM (4 3/4 in.)Content type:- text
- unmediated
- volume
- 0074707647 (paperback)
- 0074707892 (CD-ROM)
- 658.8 MIL
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Shelf location | Call number | Materials specified | Vol info | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 4, BayNo 6 |
658.8 MIL (Browse shelf(Opens below)) | 1 | Available | SLASx,05000,03,GR | 5000014340 | |||||||||||
| Accompanying Material (Media Resource) | Taylor's Library-TU | 658.8 MIL (Browse shelf(Opens below)) | 1 | Available | SLASx,05000,03,GR | 1000036157 |
Other authors include William J. Stanton and Michael J. Etzel
Accompanied by 1 CD-ROM : How to prepare a marketing plan [by] David Waller.
Diploma in Business: MKTD101
Business Leadership: Management Fundamentals : BOH4M