Marketing strategy and competitive positioning / Graham J. Hooley, John A. Saunders, Nigel F. Piercy.
By: Hooley, Graham J.
Contributor(s): Saunders, John A | Piercy, Nigel.
Publisher: New York : Financial Times/Prentice Hall, c2004Edition: 3rd ed.Description: xxiv, 622 p. : ill. ; 24 cm.ISBN: 0273655167 (pbk.).Subject(s): Target marketing | Marketing -- ManagementDDC classification: 658.802Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|---|
Graduate Collection | Taylor's Library-TU | 658.802 HOO (Browse shelf) | 1 | Available | SHTEx,60001,03,GR | 5000042698 | ||
Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 3, BayNo 1 |
658.802 HOO (Browse shelf) | 1 | Available | TBSxx,34007,03,CL | 5000012607 | |
Main Collection | Taylor's Library-TU | 658.802 HOO (Browse shelf) | 1 | Available | UNISA, 57527 | 1000510800 |
Includes bibliographical references (p. [584]-605) and indexes.
Australian Degree Programme : 24415T