Taylor's Library

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Principles of advertising & IMC / Tom Duncan.

by Duncan, Tom (Thomas R.).

Edition: 2nd ed.Publisher: Chicago, IL : McGraw-Hill/Irwin, c2005Other title: Principles of advertising and IMC.Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 DUN] (6).
Place hold
The ultimate CRC handbook : strategies and concepts for building enduring customer loyalty and profitability / John G. Freeland, editor

by Freeland, John G.

Publisher: New York, N.Y. : McGraw-Hill, c2003Availability: Items available for loan: Taylor's Library-TU [Call number: 658.812 ULT] (1).
Place hold