Brands and branding / Rita Clifton with Sameena Ahmad ... [et al.]
Contributor(s): Clifton, Rita | Ahmad, Sameena.
Publisher: London : The Economist in association with Profile, 2009Edition: 2nd ed.Description: xvii, 284 p. : ill. (some col.) ; 23 cm.ISBN: 9781846681196 (hbk.); 1846681197 (hbk.).Subject(s): Brand name products | Branding (Marketing)DDC classification: 658.827| Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU | 658.827 BRA 2009 (Browse shelf) | 1 | Available | TBSxx,34003,03,CL | 5000120088 |
Includes bibliographical references and index.