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Islamic marketing and branding : theory and practice / edited by T C Melewar and Sharifah Faridah Syed Alwi.

by Melewar, T. C [editor.] | Alwi, Sharifah Faridah Syed [editor.].

Edition: First Edition.Publisher: New York : Routledge, 2018Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.800917/67] (1).
Facets of corporate identity, communication, and reputation / edited by T.C. Melewar.

by Melewar, T. C.

Publisher: Abingdon, Oxon, [UK] ; New York, NY : Routledge, c2008Availability: Items available for loan: Taylor's Library-TU [Call number: 659.2 FAC] (1).
Contemporary thinking, topics and trends in international branding, part 1 [electronic resource] / guest editors T.C. Melewar and Joseann Small.

by Melewar, T. C | Small, Joseann | ebrary, Inc.

Publisher: Bradford : Emerald Group Press, c2007Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available