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Advertising and promotion : an integrated marketing communications perspective / George E. Belch ... [et. al.].

Contributor(s): Publication details: Sydney : McGraw-Hill Australia, 2009.Edition: [1st ed. (Australian)]Description: xxx, 642 p. : ill. (chiefly col.), ports. ; 26 cmISBN:
  • 9780074717660 (pbk.)
Subject(s): DDC classification:
  • 659.1 ADV
Summary: "This highly successful and trusted US textbook has been revised and updated by a talented team of leading researchers from Australia and New Zealand in the field of integrated marketing communication (IMC) and advertising."--Back cover.
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 2, TierNo 4, BayNo 5

 659.1 ADV (Browse shelf(Opens below)) 1 Available TBSxx,34007,03,GR|SOCxx,91602,03,RM 5000002784

Includes index.

"This highly successful and trusted US textbook has been revised and updated by a talented team of leading researchers from Australia and New Zealand in the field of integrated marketing communication (IMC) and advertising."--Back cover.