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Successful customer relationship marketing : new thinking, new strategies, new tools for getting closer to your customers / Bryan Foss & Merlin Stone.
by Foss, Bryan | Stone, Merlin, 1948-. Publisher: London : Kogan Page, 2001Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.812 FOS]
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Customer relationship marketing : get to know your customers and win their loyalty / Merlin Stone, Neil Woodcock and Liz Machtynger.
by Stone, Merlin, 1948- | Woodcock, Neil | Machtynger, Liz. Edition: 2nd ed.Publisher: London : Kogan Page, 2000Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.812 STO]
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Business intelligence and e-marketing workshop, IBM Warwick 2001 [electronic resource] / guest editors Merlin Stone and Julie Abbott.
by Abbott, Julie | Stone, Merlin, 1948- | ebrary, Inc. Publisher: Bradford, England : Emerald Group Pub, c2002Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Business Intelligence and e-Marketing Workshop, IBM Warwick, 2001 [electronic resource] / guest editors, Julie Abbott and Merlin Stone.
by Abbott, Julie | Stone, Merlin, 1948- | ebrary, Inc. Publisher: Bradford, England : Emerald Group Pub, c2003Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Successful customer relationship marketing [electronic resource] : new thinking, new strategies, new tools for getting closer to your customers / Bryan Foss & Merlin Stone.
by Foss, Bryan | Stone, Merlin, 1948- | ebrary, Inc. Publisher: London : Kogan Page, 2001Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 658.812]
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The Routledge companion to marketing research / edited by Len Tiu Wright, Luiz Moutinho, Merlin Stone and Richard P. Bagozzi.
by Wright, Len Tiu [editor.] | Moutinho, Luiz [editor.] | Stone, Merlin, 1948- [editor., editor.] | Bagozzi, Richard P [editor.]. Publisher: London ; New York : Routledge, Taylor & Francis Group, 2021Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 ROU 2021]
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