Creating powerful brands in consumer, service and industrial markets / Leslie de Chernatony and Malcolm McDonald.
By: De Chernatony, Leslie
.
Publisher: Oxford ; Burlington, MA : Elsevier/Butterworth-Heinemann, c2003Edition: 3rd ed.Description: xvii, 467 p. : ill., 1 port. ; 24 cm.ISBN: 0750683163 (pbk., pkg); 9780750683166 (pbk., pkg); 0750659807 (pbk.); 9780750659802 (pbk.).Subject(s): Brand name products | Product managementDDC classification: 658.827
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 4, BayNo 4 |
658.827 DEC (Browse shelf) | 1 | Available | SLASx,05000,03,GR | 5000019593 |
Previous ed.: 1998