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New products management / C. Merle Crawford, C. Anthony Di Benedetto
by Crawford, C. Merle (Charles Merle), 1924- | Di Benedetto, C. Anthony [(j.a.)]. Edition: 6th ed., Int. ed.Publisher: Boston, Mass. : Irwin/McGraw-Hill, c2000Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.575 CRA]
(1).
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Basic marketing : a global-managerial approach / William D. Perreault, E. Jerome McCarthy
by Perreault, William D., Jr | McCarthy, E. Jerome (Edmund Jerome). Edition: Fifteenth editionPublisher: Boston, Mass. : Irwin/McGraw-Hill, [2005]Copyright date: ©2005Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 PER]
(11).
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Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.
by Perreault, William D., Jr | McCarthy, E. Jerome (Edmund Jerome). Edition: 8th ed.Publisher: Boston, MA : Irwin/McGraw-Hill, c2000Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 PER]
(9), TC External Storage
[Call number: 658.8 PER]
(1).
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch
by Belch, George E | Belch, Michael A [(j.a.)]. Edition: 4th ed., Int. ed.Publisher: Boston, Mass. : Irwin / McGraw-Hill, 1999Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 BEL]
(1).
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Marketing / Eric N. Berkowitz ... [et al.]
by Berkowitz, Eric N. Edition: 6th ed., Int. ed.Publisher: Boston, Mass. : Irwin / McGraw-Hill Co., c2000Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 MAR]
(19).
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A preface to marketing management / J. Paul Peter, James H. Donnelly
by Peter, J. Paul | Donnelly, James H [(j.a.)]. Edition: 8th ed., Int. ed.Publisher: Boston, Mass. : Irwin/McGraw-Hill, c2000Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 PET]
(2).
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Marketing : principles & perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge
by Bearden, William O, 1997 | Ingram, Thomas N | LaForge, Raymond W. Edition: 2nd ed.Publisher: Boston, Mass. : Irwin/McGraw-Hill, c1998Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 BEA]
(4).
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Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.
by Peter, J. Paul | Olson, Jerry C. (Jerry Corrie), 1944-. Edition: 5th ed., Int. ed.Publisher: Boston, Mass. : Singapore : Irwin/McGraw-Hill ; McGraw-Hill Book Co., 1999Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8342 PET]
(3).
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Strategic marketing management cases / David W. Cravens, Charles W. Lamb, Jr., Victoria L. Crittenden
by Cravens, David W | Crittenden, Victoria Lynn [(j.a.)] | Lamb, Charles W [(j.a.)]. Edition: 6th ed., Int ed.Publisher: Boston [Mass.] : Singapore : Irwin/McGraw-Hill ; McGraw-Hill Book Co, 2000Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 CRA]
(1).
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Contemporary advertising / William F. Arens
by Arens, William F. Edition: 7th ed., Int ed.Publisher: Boston, [Mass.] : Irwin/McGraw-Hill, c1999Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 ARE]
(1).
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Fundamentals of logistics management / Douglas M. Lambert, James R. Stock, Lisa M. Ellram
by Lambert, Douglas M | Ellram, Lisa M [(j.a.)] | Stock, James R [(j.a.)]. Edition: Int. ed.Publisher: Boston, Mass. : Singapore : Irwin/McGraw-Hill ; McGraw-Hill Book Co., 1998Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.5 LAM]
(1).
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Basic marketing : a global-managerial approach / William D. Perreault, E. Jerome McCarthy
by Perreault, William D., Jr | McCarthy, E. Jerome (Edmund Jerome) [(j.a.)]. Edition: 13th ed.Publisher: Boston, Mass. : Irwin/McGraw-Hill, c1999Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 PER]
(1).
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ABC's of relationship selling / Charles M. Futrell
by Futrell, Charles. Edition: 6th ed., Int. ed.Publisher: Massachusettes : Singapore : Irwin/McGraw-Hill ; McGraw-Hill Book Co., 2000Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.85 FUT]
(3).
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Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney
by Hawkins, Del I | Best, Roger J [(j.a.)] | Coney, Kenneth A [(j.a.)]. Edition: 7th ed., Int ed.Publisher: Boston, Mass. : Irwin McGraw-Hill, c1998Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83420973 HAW]
(2).
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch
by Belch, George E | Belch, Michael A [(j.a.)]. Edition: 5th ed., Int ed.Publisher: Boston, Mass : Irwin/McGraw-Hill, c2001Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 BEL]
(1).
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