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		Marketing research / David A. Aaker, V. Kumar, George S. Day. by Aaker, David A. (David Allen), 1938- \| Kumar, V, 1957- \| Day, George S. Edition: 8th ed.Publisher: New York : John Wiley, c2004Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 AAK] (3). Place hold
		Marketing research / David A. Aaker, V. Kumar, George S. Day by Aaker, David A. (David Allen), 1938- \| Day, George S [(j.a.)] \| Kumar, V, 1957- [(j.a.)]. Edition: 6th ed.Publisher: N.Y. : John Wiley, c1998Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 AAK] (1). Place hold

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