Essentials of marketing research / V. Kumar, David A. Aaker, George S. Day.
By: Kumar, V
.
Contributor(s): Aaker, David A. (David Allen) | Day, George S.
Publisher: New York : Wiley, c2002Edition: 2nd ed.Description: xix, 553 p. : ill. (some col.) ; 27 cm + 1 CD-ROM (4 3/4in).ISBN: 047141235X (pbk. : alk. paper).Subject(s): Marketing researchDDC classification: 658.83
Contents:
Pt I: The nature and scope of marketing research - Pt II: Data collection - Pt III: Data analysis - Pt IV: Applications - Appendix - Index.
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Accompanying Material (Media Resource) | Taylor's Library-TU | 658.83 KUM (Browse shelf) | 1 | Available | SOMAC,37003,03,CL | 1001010587 | ||
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 2, BayNo 6 |
658.83 KUM (Browse shelf) | 1 | Available | SOMAC,37003,03,CL | 5000025659 |
Accompanied by CD-ROM : SPSS student version 13.0
Includes bibliographical references and index.
Pt I: The nature and scope of marketing research - Pt II: Data collection - Pt III: Data analysis - Pt IV: Applications - Appendix - Index.