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Behavioural aspects of marketing / Keith C. Williams.

by Williams, Keith C | CAM Foundation | Institute of Marketing.

Publisher: Oxford : Butterworth-Heinemann, 1981Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8342 WIL] (1).
Marketing : a behavioural analysis / Peter M. Chisnall

by Chisnall, Peter Michael.

Edition: 2nd ed.Publisher: Maidenhead, England : McGraw-Hill Book Co. Europe, 1985Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8342 CHI] (1).