Taylor's Library

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Managing customers for profit : strategies to increase profits and build loyalty / V. Kumar.

by Kumar, V, 1957-.

Publisher: Upper Saddle River, New Jersey : Wharton School Publishing, [2008]Copyright date: ©2008Availability: Items available for loan: Taylor's Library-TU [Call number: 658.812 KUM 2008] (2).
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Customer relationship management : the foundation of contemporary marketing strategy / Roger J. Baran and Robert J. Galka.

by Baran, Roger J. (Roger Joseph), 1945- [author.] | Galka, Robert J [author.].

Edition: Second edition.Publisher: New York ; London : Routledge, Taylor & Francis Group, 2017Other title: CRM.Availability: Items available for loan: Taylor's Library-TU [Call number: 658.812 BAR 2017] (2).
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Principles of marketing / Philip Kotler, Gary Armstrong, Anders Parment.

by Kotler, Philip [author.] | Armstrong, Gary (Gary M.) [autho.] | Parment, Anders, 1972- [author.].

Edition: Scandinavian edition.3rd edition.Publisher: Harlow : Pearson Education Limited, 2020Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 KOT 2020] (2).
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