Key marketing skills : strategies, tools, and techniques for marketing success / Peter Cheverton ; [foreword by Malcolm McDonald].
By: Cheverton, Peter.
Publisher: London ; Sterling, VA : Kogan Page, 2004Edition: 2nd ed.Description: xiii, 383 p. : ill. ; 25 cm. + 1 CD-ROM (4 3/4 in.).ISBN: 0749442980.Subject(s): Marketing | Strategic planningDDC classification: 658.8Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
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Accompanying Material (Media Resource) | Taylor's Library-TU | 658.8 CHE (Browse shelf) | 1 | Available | SOMAC,37003,03,AD | 1001001922 | ||
Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 2, BayNo 3 |
658.8 CHE (Browse shelf) | 1 | Available | SOMAC,37003,03,AD | 5000030274 |
Includes index.