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		Advertising Transformed [electronic resource] : The New Rules for the Digital Age / Fons Van Dyck. by Van Dyck, Fons. Publisher: London : Kogan Page 2014Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 659.1] (1).
		Z.E.R.O. : zero paid media as the new marketing model / Joseph Jaffe, Maarten Albarda. by Jaffe, Joseph, 1970- [author.] \| Albarda, Maarten [author.]. Publisher: Hoboken, New Jersey : Wiley, [2014]Other title: Zero \| Zero paid media as the new marketing model.Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 659.1] (1).

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