Neuromarketing : understanding the "buy button" in your customer's brain / Patrick Renvoisé́ and Christophe Morin.
By: Renvoisé, Patrick
.
Contributor(s): Morin, Christophe.
Publisher: Nashville, Tenn. : Thomas Nelson, c2007Edition: Rev. and updated.Description: xii, 243 p. : ill. ; 24 cm.ISBN: 9780785226802 (hbk.); 9781595551351 (IE).Subject(s): Neuromarketing | Marketing -- Psychological aspects | Consumers' preferences | NeuropsychologyDDC classification: 658.80019
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode | Course reserves |
|---|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TC |
Floor 4, Shelf 40, Side 1, TierNo 4, BayNo 1 |
658.80019 REN 2007 (Browse shelf) | 1 | Available | GENxx,GENxx,03,GR | 5000107652 | ||
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 2, BayNo 8 |
658.80019 REN 2007 (Browse shelf) | 1 | Available | SOExx,07015,03,RA|SOExx,07017,03,RM | 5000128760 | ||
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 2, BayNo 8 |
658.80019 REN 2007 (Browse shelf) | 1 | Available | SOExx,07015,03,RA|SOExx,07016,03,RM|SOExx,07017,03,RM | 5000128759 | ||
| Reserve Collection | Taylor's Library-TU | 658.80019 REN 2007 (Browse shelf) | 1 | Available | SOExx,07015,03,RA|SOExx,07016,03,RM|SOExx,07017,03,RM | 5000128804 | |||
| Main Collection | Taylor's Library-TU | 658.80019 REN 2007 (Browse shelf) | 1 | Available | SOExx,07015,03,RA|SOExx,07016,03,RM|SOExx,07017,03,RM | 5000128806 | |||
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 2, BayNo 8 |
658.80019 REN 2007 (Browse shelf) | 1 | Available | SOExx,07015,03,RA|SOExx,07016,03,RM|SOExx,07017,03,RM | 5000128560 |
Rev. ed. of the English ed. with title: Neuromarketing. 2002-2005.
An earlier English ed. also published with title: Selling to the old brain. 2002-2003.
Includes bibliographical references (p. 237-239).