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Services marketing : people, technology, strategy / Jochen Wirtz, Christopher Lovelock.

by Wirtz, Jochen [author.] | Lovelock, Christopher H [author.].

Edition: Ninth edition.Publisher: New Jersey : World Scientific Publishing Co. Inc., [2022]Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 WIR 2022] (3).
Digital marketing fundamentals : from strategy to ROI / Marjolein Visser RM, Berend Sikkenga SMP, Mike Berry.

by Visser, Marjolein (Marketing executive) [author.] | Sikkenga, Berend [author.] | Berry, Mike, 1958- [author.].

Edition: Second edition.Publisher: Netherlands : Noordhoff Uitgevers bv, Groningen/Utrecht, 2022Availability: Items available for loan: Taylor's Library-TU [Call number: 658.872 VIS 2022] (1).