Strategic marketing : creating competitive advantage / Douglas West, John Ford, and Essam Ibrahim.
By: West, Douglas C
.
Contributor(s): Ford, John B. (John Battice) | Ibrahim, Essam.
Publisher: Oxford : Oxford University Press, 2010Edition: 2nd ed.Description: xxvi, 585 p. : col. ill. ; 25 cm.ISBN: 9780199556601 (pbk.); 0199556601 (pbk.).Subject(s): Marketing -- Decision making | Marketing -- ManagementDDC classification: 658.8101
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Graduate Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 2, BayNo 3 |
658.8101 WES 2010 (Browse shelf) | 1 | Available | TBSxx,54001,03,CL | 5000141863 |
Includes bibliographical references and index.