Basic marketing : a global-managerial approach / William D. Perreault, E. Jerome McCarthy
By: Perreault, William D., Jr.
Contributor(s): McCarthy, E. Jerome (Edmund Jerome).
Series: Irwin/McGraw-Hill series in marketing: Publisher: Boston, Mass. : Irwin/McGraw-Hill, [2005]Copyright date: ©2005Edition: Fifteenth edition.Description: xli, 793 pages ; 28 cm. + 1 CD-ROM (4 3/4 in.).Content type: text Media type: unmediated | computer Carrier type: volume | computer discISBN: 0072525231 (paperback : international edition); 0071113320 (package); 007111176X (paperback : international edition); 0072525290 (instructor CD-ROM : volumes 1 & 2); 0072525274 (student CD-ROM).Subject(s): Marketing -- ManagementDDC classification: 658.8Item type | Current location | Shelf location | Call number | Vol info | Copy number | Status | Notes | Date due | Barcode |
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Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 5, BayNo 6 |
658.8 PER (Browse shelf) | 1 | Available | SOMAC,09030,03,RA | 5000034389 | ||
Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 5, BayNo 6 |
658.8 PER (Browse shelf) | 1 | Available | GENLS,GENLS,03,GR | 5000014090 | ||
Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 1, BayNo 7 |
658.8 PER (Browse shelf) | 1 | Available | GENLS,GENLS,03,GR | 5000014397 | ||
Main Collection | Taylor's Library-TU | 658.8 PER (Browse shelf) | 1 | Available | GENLS,GENLS,03,GR | 5000115073 | |||
Accompanying Material (Media Resource) | Taylor's Library-TU | 658.8 PER (Browse shelf) | CD-ROM VOL. 1 & 2 | 1 | Available | SOMAC,09030,03,RA | 1001002505 | ||
Accompanying Material (Media Resource) | Taylor's Library-TU | 658.8 PER (Browse shelf) | STUDENT CD-ROM | 1 | Available | SOMAC,09030,03,RA | 1001002593 | ||
Accompanying Material (Media Resource) | Taylor's Library-TU | 658.8 PER (Browse shelf) | STUDENT CD-ROM | 1 | Available | SOMAC,09030,03,RA | 1001002591 | ||
Accompanying Material (Media Resource) | Taylor's Library-TU | 658.8 PER (Browse shelf) | STUDENT CD-ROM | 1 | Available | SOMAC,09030,03,RA | 1001002589 | ||
Accompanying Material (Media Resource) | Taylor's Library-TU | 658.8 PER (Browse shelf) | Student CD-ROM | 1 | Available | GENLS,GENLS,03,GR | 1000508930 | ||
Accompanying Material (Media Resource) | Taylor's Library-TU | 658.8 PER (Browse shelf) | Student CD-ROM | 1 | Available | GENLS,GENLS,03,GR | 1000508734 | ||
Accompanying Material (Media Resource) | Taylor's Library-TU | 658.8 PER (Browse shelf) | Student CD-ROM | 1 | Available | GENLS,GENLS,03,GR | 1000508711 |
Accompanied by 1 CD-ROM (4 3/4 in.) : Student CD-ROM to accompany Basic marketing : a global managerial approach. Fifteenth edition. William D. Perreault Jr., E. Jerome McCarthy.
Accompanied by : Instructor CD-ROM (Vol. 1 & 2) (4 3/4 in.)