eMarketing excellence : the heart of ebusiness / P.R. Smith and Dave Chaffey.
By: Smith, P. R. (Paul Russell).
Contributor(s): Chaffey, Dave.
Series: E-marketing essentials. Publisher: Oxford ; Burlington, MA : Elsevier/Butterworth-Heinemann, 2005Edition: 2nd ed.Description: xviii, 372 p. : ill. ; 25 cm.ISBN: 0750663596 (pbk.).Other title: E Marketing excellence.Subject(s): Internet marketingDDC classification: 658.8002854678Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|---|
Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 2, BayNo 8 |
658.8002854678 SMI (Browse shelf) | 1 | Available | TBSxx,34003,03,GR | SOCxx,37003,03,AD | SOCxx,91605,03,AD | 5000019385 | |
Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 2, BayNo 8 |
658.8002854678 SMI (Browse shelf) | 1 | Available | TBSxx,34003,03,GR | SOCxx,37003,03,AD | SOCxx,91605,03,AD | 5000019962 | |
Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 2, BayNo 8 |
658.8002854678 SMI (Browse shelf) | 1 | Available | TBSxx,34003,03,GR | SOCxx,37003,03,AD | SOCxx,91605,03,AD | 5000019386 |
Previous ed.: 2002.
Includes bibliographical references and index.
Includes Web resources.
1. Introduction to e-marketing - 2. ReMix - 3.E-models - 4. E-customers - 5. E-tools - 6. Site design - 7. Traffic building - 8. E-CRM - 9. E-business - 10. E-planning.
British Degree Programme (UWE) : UMKC7Q-2