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Captains of consciousness : advertising and the social roots of the consumer culture / Stuart Ewen.
by Ewen, Stuart. Edition: 25th Anniversary ed.Publisher: New York : Basic Books, c2001Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.10973 EWE 2001 | 659.10973 EWE]
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Differentiate or die : survival in our era of killer competition / Jack Trout with Steve Rivkin.
by Trout, Jack | Rivkin, Steve, 1947-. Publisher: New York : Wiley, c2000Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 TRO]
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Internet marketing : foundations and applications / Carolyn Siegel.
by Siegel, Carolyn F. Publisher: Massachusettes : Houghton Mifflin, c2004Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.84 SIE]
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Measuring the effectiveness of image and linkage advertising : the nitty-gritty of maxi-marketing / Arch G. Woodside.
by Woodside, Arch G. Publisher: Westport, CT. : Quorum Books, 1996Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8343 WOO 1996]
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Disruption : overturning conventions and shaking up the marketplace / Jean-Marie Dru.
by Dru, Jean-Marie. Publisher: New York : John Wiley, c1997Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 DRU 1997]
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Malaysian advertising directory / BBDO Malaysia
by BBDO Malaysia. Edition: 7th ed., 12th ed.Publisher: Kuala Lumpur : Sledgehammer Communications, c2000-Other title: MAD.Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.109595 MAL]
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Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.
by O'Guinn, Thomas C | Allen, Chris T | Semenik, Richard J. Edition: 3rd ed.Publisher: Mason, Ohio : Thomson/South-Western, c2003Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 OGU]
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Cultural studies and anti-consumerism : a critical encounter / edited by Sam Binkley and Jo Littler.
by Binkley, Sam, 1963- [editor.] | Littler, Jo, 1972- [editor.]. Publisher: London ; New York : Routledge, Taylor & Francis Group, 2013Availability: Items available for loan: Taylor's Library-TU
[Call number: 306.3 CUL 2013]
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Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp.
by Shimp, Terence A. Edition: 6th ed.Publisher: Mason, Ohio : Thomson/South-Western, c2003Other title: Advertising, promotion, and supplemental aspects of integrated marketing communications.Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.82 SHI]
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Casting for big ideas : a new manifesto for agency managers / Andrew Jaffe.
by Jaffe, Andrew, 1938-. Publisher: Hoboken, N.J. : John Wiley, c2003Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1125 JAF]
(1), TC External Storage
[Call number: 659.1125 JAF]
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Which ad pulled best? : 40 case histories on how to write and design ads that work / [edited by] Scott C. Purvis, Philip Ward Burton.
by Burton, Philip Ward, 1910- | Purvis, Scott C. Edition: 9th ed.Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2003Other title: Forty case histories on how to write and design ads that work.Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 WHI]
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Advertising in tourism and leisure / Nigel Morgan and Annette Pritchard.
by Morgan, Nigel | Pritchard, Annette. Publisher: Oxford : Butterworth-Heinemann, c2000Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.293384791 MOR]
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It's not who you know it's who knows you! : the small business guide to raising your profits by raising your profile / David Avrin.
by Avrin, David. Publisher: Hoboken, N.J. : John Wiley, c2010Other title: It is not who you know, it is who knows you!.Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 AVR 2010]
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Hospitality marketing / Neil Wearne.
by Wearne, Neil. Publisher: New Delhi, India : Global Books & Subscription Services, 2001Availability: Items available for loan: Taylor's Library-TU
[Call number: 647.940688 WEA]
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Ogilvy on advertising / David Ogilvy.
by Ogilvy, David, 1911-. Edition: 1st Vintage Books ed.Publisher: New York : Vintage Books, 1985Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 OGL 1985]
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How to advertise : [building brands and businesses in the new marketing world] / Kenneth Roman and Jane Maas with Martin Nisenholtz.
by Roman, Kenneth | Maas, Jane | Nisenholtz, Martin. Edition: 3rd ed., completely revised and updated new ed.Publisher: New York : Thomas Dunne Books/St. Martin's Press, c2003Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 ROM 2003]
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