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Impacts of online advertising on business performance / Tereza Semerádová and Petr Weinlich, editors.
by Semerádová, Tereza, 1989- [editor.] | Weinlich, Petr, 1976- [editor.] | IGI Global [publisher.]. Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, [2020]Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (2).
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Multi-platform advertising strategies in the global marketplace / Kenneth C.C. Yang, editor.
by Yang, Kenneth C. C [editor.] | IGI Global [publisher.]. Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, [2017]Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (2).
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Innovations in digital branding and content marketing / Subhankar Das and Subhra Rani Mondal, editors.
by Das, Subhankar, 1981- [editor.] | Mondal, Subhra Rani, 1983- [editor.] | IGI Global [publisher.]. Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2020Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (2).
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Advertising creative : strategy, copy, design.
by Altstiel, Tom [author.] | Grow, Jean [author.] | Jennings, Marcel [author.]. Edition: Fifth edition / Tom Altstiel, Jean M. Grow, Marcel Jennings.International student edition.Publisher: Thousand Oaks, California : SAGE Publications, Inc., [2020]Availability: Items available for loan: Taylor's Library-TC
[Call number: 659.1 ALT 2020]
(1).
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Persuasive copywriting : cut through the noise and communicate with impact / Andy Maslen.
by Maslen, Andy [author.]. Edition: Second edition.Publisher: London : KoganPage, 2019Availability: Items available for loan: Taylor's Library-TC
[Call number: 659.132 MAS 2019]
(1).
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
by Belch, George E. (George Edward), 1951- [author.] | Belch, Michael A [author.]. Edition: Twelfth edition.Publisher: New York : McGraw-Hill, [2021]Availability: Items available for loan: Taylor's Library-TC
[Call number: 659.1 BEL 2021]
(1).
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The creative copywriter's companion : one of America's most award-winning copywriters explains how to write great creative copy : covers all traditional and digital media / Tom Attea.
by Attea, Tom, 1941- [author.]. Publisher: [United States] : Really Helpful Books, [2018]Availability: Items available for loan: Taylor's Library-TC
[Call number: 659.132 ATT 2018]
(1).
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Book of branding : a guide to creating brand identity for startups and beyond / Radim Malinic.
by Malinic, Radim, 1978- [author.]. Publisher: [London] : Brand Nu Limited, 2019Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 MAL 2019]
(2).
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The copywriter's handbook : a step-by-step guide to writing copy that sells / Robert W. Bly.
by Bly, Robert W [author.]. Edition: 4th edition revised and updated.First St. Martin's Griffin edition.Publisher: New York, NY : St. Martin's Griffin, 2020Copyright date: ©2020Availability: Items available for loan: Taylor's Library-TU
[Call number: 808.066659 BLY 2020]
(1).
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Contemporary advertising and integrated marketing communications / William F. Arens, Michael F. Weigold.
by Arens, William F [author] | Weigold, Michael F, 1958- [author.]. Edition: Sixteenth edition.International student edition.Publisher: New York, NY : McGraw-Hill Education, [2021]Availability: Items available for loan: Taylor's Library-TC
[Call number: 659.1 ARE 2021]
(1).
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Copywriting strategies : a no-nonsense guide to writing persuasive copy for your business / Nicki Krawczyk.
by Krawczyk, Nicki [author.]. Publisher: Emeryville, California : Rockridge Press, [2022]Availability: Items available for loan: Taylor's Library-TC
[Call number: 659.132 KRA 2022]
(1).
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Digital and social media marketing : a results-driven approach / edited by Aleksej Heinze, Gordon Fletcher, Tahir Rashid and Ana Cruz.
by Heinze, Aleksej [editor.] | Fletcher, Gordon [editor.] | Rashid, Tahir [editor.] | Cruz, Ana [editor.]. Edition: Second edition.Publisher: London ; New York : Routledge, Taylor & Francis Group, 2020Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 DIG 2020]
(1).
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The creative brief blueprint : crafting strategy that generates more effective advertising / Kevin McTigue, Derek D. Rucker.
by McTigue, Kevin [author.] | Rucker, Derek D, 1977- [author.]. Publisher: Pennsauken : BookBaby, 2021Availability: Items available for loan: Taylor's Library-TC
[Call number: 659.1 MAC 2021]
(1).
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Paid attention : innovative advertising for a digital world / Faris Yakob.
by Yakob, Faris [author.]. Edition: Second edition.Publisher: New York : Kogan Page, [2022]Availability: Items available for loan: Taylor's Library-TC
[Call number: 659.1 YAK 2022]
(1).
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Advertising, promotion, and other aspects of integrated marketing communications.
by Andrews, J. Craig [author.] | Shimp, Terence A [author.]. Edition: 10th edition / J. Craig Andrews, Terence A. Shimp.Publisher: Boston, MA : Cengage, 2018Availability: No items available
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Advertising creative : strategy, copy, design.
by Altstiel, Tom [author.] | Grow, Jean [author.] | Augustine, Dan [author.] | Jennings, Marcel [author.] | Altstiel, Tom. Advertising creative. Edition: Sixth edition / Tom Altstiel, Jean Grow, Dan Augustine, Joanna L. Jenkins.Publisher: Los Angeles : SAGE Publications, Inc., [2023]Copyright date: ©2023Availability: Items available for loan: Taylor's Library-TC
[Call number: 659.1 ALT 2023]
(2).
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Advertising and promotion : an integrated marketing communications perspective / George Belch & Michael Belch, Both of San Diego State University.
by Belch, George E, 1951- [author.] | Belch, Michael A [author.]. Edition: twelfth edition.Publisher: New York, New York : McGraw-Hill Education, [2021]Copyright date: 2021Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (1).
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Strategic advertising management / Larry Percy, Richard Rosenbaum-Elliott.
by Percy, Larry [author.] | Elliott, Richard H [author.]. Edition: Sixth edition.Publisher: Oxford : Oxford University Press, [2021]Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 PER 2021]
(1).
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Introduction to advertising : understanding and managing the advertising process / Emmanuel Mogaji.
by Mogaji, Emmanuel [author.]. Publisher: Oxon, UK ; New York, NY : Routledge, Taylor & Francis Group, [2021]Copyright date: ©2021Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (1).
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Advertising and promotion : an integrated marketing communications perspective / George Belch & Michael Belch, Both of San Diego State University.
by Belch, George E, 1951- [author.] | Belch, Michael A [author.]. Edition: twelfth edition.Publisher: New York, New York : McGraw-Hill Education, [2021]Copyright date: 2021Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (1).
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