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Turn clicks into customers : proven marketing techniques for converting online traffic into revenue / Duane Forrester.
by Forrester, Duane. Publisher: New York, NY : McGraw-Hill, c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 FOR 2010]
(1).
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Art directors annual 80
by Art Directors Club (New York, N.Y.). Publisher: N.Y. : The Art Director's Club, c2001Other title: Art directors annual 80 : the years best advertising, graphic design, interactive, photography, illustration from around the world.Availability: Items available for loan: Taylor's Library-TU
[Call number: 741.6 ART]
(2).
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Uncommon practice : people who deliver a great brand experience / Interbrand, Forum ; [edited by Andy Milligan and Shaun Smith]
by Milligan, Andy | Smith, Shaun | Forum Corporation | Interbrand. Publisher: Harlow, U.K. : Prentice Hall/Financial Times, 2002Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 UNC]
(1), TC External Storage
[Call number: 658.827 UNC]
(1).
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The hidden persuaders / Vance Packard ; with an introduction by Mark Crispin Miller.
by Packard, Vance, 1914-1996. Edition: Reissue ed.Publisher: Brooklyn, N.Y. : Ig Pub., c2007Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1019 PAC 2007]
(4), TC External Storage
[Call number: 659.1019 PAC]
(1).
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Malaysian advertising directory / BBDO Malaysia
by BBDO Malaysia. Edition: 7th ed., 12th ed.Publisher: Kuala Lumpur : Sledgehammer Communications, c2000-Other title: MAD.Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.109595 MAL]
(6).
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Casting for big ideas : a new manifesto for agency managers / Andrew Jaffe.
by Jaffe, Andrew, 1938-. Publisher: Hoboken, N.J. : John Wiley, c2003Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1125 JAF]
(1), TC External Storage
[Call number: 659.1125 JAF]
(1).
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Abuse of women in the media.
by Consumers Association of Penang. Publisher: Penang : Consumers' Association of Penang, 1982Availability: Items available for loan: TC External Storage
[Call number: 362.83 ABU]
(1).
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Point-of-purchase design annual 8 : the 43rd merchandising awards / Point of Purchase Advertising Institute.
by Point of Purchase Advertising Institute. Publisher: New York : Visual Reference, c2001Availability: Items available for loan: Taylor's Library-TU
[Call number: 741.6705 POI]
(1).
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Powerlines : words that sell brands, grip fans, and sometimes change history / Steve Cone.
by Cone, Steve, 1950-. Edition: 1st ed.Publisher: New York : Bloomberg Press, 2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 CON 2008]
(1).
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Webs of influence : the psychology of online persuasion : the secret strategies that make us click / Nathalie Nahai.
by Nahai, Nathalie. Publisher: Harlow, England : Pearson, c2012Availability: Items available for loan: TC External Storage
[Call number: 658.872 NAH 2012]
(1).
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Advertising : opposing viewpoints / Laura K. Egendorf, book editor.
by Egendorf, Laura K, 1973- [(ed.)]. Publisher: Farmington Hills, MI : Greenhaven Press, 2006Availability: Items available for loan: TC External Storage
[Call number: 302.23 ADV]
(1).
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The digital handshake : seven proven strategies to grow your business using social media / Paul Chaney.
by Chaney, Paul, 1955-. Publisher: Hoboken, New Jersey : Wiley, [2009]Copyright date: ©2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 CHA 2009]
(1).
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The rebel sell : how the counterculture became consumer culture / Joseph Heath and Andrew Potter.
by Heath, Joseph, 1967- | Potter, Andrew. Publisher: Chichester, UK : Capstone, c2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 306.3 HEA 2006]
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When politicians attack : party cohesion in the media / Tim Groeling.
by Groeling, Tim J. Publisher: Cambridge ; New York : Cambridge University Press, c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 324.73 GRO 2010]
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The conquest of cool : business culture, counterculture, and the rise of hip consumerism / Thomas Frank.
by Frank, Thomas (Thomas C.). Publisher: Chicago : University of Chicago Press, c1997Availability: Items available for loan: Taylor's Library-TU
[Call number: 381.30973 FRA]
(4).
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Selling the Sunshine State : a celebration of Florida tourism advertising / Tim Hollis.
by Hollis, Tim. Publisher: Gainesville : University Press of Florida, c2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1991759 HOL 2008]
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Malaysia Press & PR guide. Publisher: Kuala Lumpur : Perception Media, 2008-Other title: Malaysia Press and PR guide | Press & PR guide : Malaysia | Press and PR guide : Malaysia.Availability: Items available for loan: Taylor's Library-TU
[Call number: 302.23 MAL]
(8).
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Strategic communications for nonprofit organizations : seven steps to creating a successful plan / Sally J. Patterson and Janel M. Radtke.
by Patterson, Sally J | Radtke, Janel M | Radtke, Janel M. Strategic communications for nonprofit organizations. Edition: 2nd ed.Publisher: Hoboken, N.J. : Wiley, c2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 PAT 2009]
(2).
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Read me : a century of classic American book advertisements / Dwight Garner ; with a foreword by Dave Eggers.
by Garner, Dwight. Publisher: New York : ECCO, c2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 070.502973 GAR 2009]
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The One show : advertising's best print, radio, TV. Vol. 30 / [Yash Egami, editor].
by Egami, Yash | One Club for Art & Copy (New York, N.Y.). Publisher: New York, NY : One Club for Art & Copy, 2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 741.60973 ONE 2008]
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