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Strategic innovative marketing : 5th IC-SIM, Athens, Greece 2016 / edited by Androniki Kavoura, Damianos P. Sakas, Petros Tomaras.

by Kavoura, Androniki [editor.] | Sakas, Damianos P [editor.] | Tomaras, Petros [editor.] | International Conference on Strategic Innovative Marketing (5th : 2016 : Athens, Greece).

Publisher: Cham : Springer International Publishing : Imprint: Springer, 2017Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 650] (1).
Handbook of marketing decision models / Berend Wierenga, Ralf van der Lans, editors.

by Wierenga, B [editor.] | Van der Lans, Ralf [editor.].

Edition: Second edition.Publisher: Cham, Switzerland : Springer, [2017]Copyright date: ©2017Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.802] (1).
Truth [electronic resource] : new rules for marketing in a skeptical world / Lynn Upshaw.

by Upshaw, Lynn B, 1947-.

Publisher: New York : American Management Association, c2007Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.8/02] (1).
Big data analytics for improved accuracy, efficiency, and decision making in digital marketing / Amandeep Singh, editor.

by Singh, Amandeep, 1982- [editor.] | IGI Global [publisher.].

Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2021Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (2).