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Marketing methods to improve company strategy [electronic resource] : applied tools and frameworks to improve a company's competitiveness using a network approach / Marcos Fava Neves, Luciano Thomâe e Castro, Matheus Alberto Cãonsoli.

by Neves, Marcos Fava | Castro, Luciano Thomae e | Caonsoli, Matheus Alberto.

Publisher: New York : Routledge, 2010Online access: An electronic book accessible through the World Wide Web; Availability: Items available for reference: Taylor's Library-TU [Call number: 658.802] (1).
Marketing methods to improve company strategy [electronic resource] : applied tools and frameworks to improve a company's competitiveness using a network approach / Marcos Fava Neves, Luciano Thomé e Castro, Matheus Alberto Cônsoli.

by Neves, Marcos Fava | Castro, Luciano Thomé e | Cônsoli, Matheus Alberto.

Publisher: New York : Routledge, 2010Online access: Accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.8/02] (1).