Customer relationship management : the foundation of contemporary marketing strategy / Roger J. Baran and Robert J. Galka.
By: Baran, Roger J. (Roger Joseph) [author.]
.
Contributor(s): Galka, Robert J [author.].
Publisher: New York ; London : Routledge, Taylor & Francis Group, 2017Edition: Second edition.Description: vi, 449 pages : illustrations ; 26 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781138919518; 9781138919525.Other title: CRM.Subject(s): Customer relations -- Management | Relationship marketing | Industrial managementDDC classification: 658.812
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 2, Shelf 2 , Side 1, TierNo 3, BayNo 1 |
658.812 BAR 2017 (Browse shelf) | 1 | Available | SOMAC,91605,03,RM | 5000168600 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 3, BayNo 3 |
658.812 BAR 2017 (Browse shelf) | 1 | Available | SOMAC,91605,03,RM | 5000168599 |
First edition published under the title CRM : the foundation of contemporary marketing strategy in 2013.
Includes bibliographical references and index.