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Market research best practice : 30 visions for the future / edited by Peter Mouncey, Frank Wimmer.
by Mouncey, Peter | Wimmer, Frank. Publisher: Chichester, England : John Wiley, c2007Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 MAR]
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The rebel sell : how the counterculture became consumer culture / Joseph Heath and Andrew Potter.
by Heath, Joseph, 1967- | Potter, Andrew. Publisher: Chichester, UK : Capstone, c2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 306.3 HEA 2006]
(2).
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Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.
by Peter, J. Paul | Olson, Jerry C. (Jerry Corrie), 1944-. Edition: 8th ed.Publisher: Boston : McGraw-Hill/Irwin, c2008Other title: Consumer behavior & marketing strategy.Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8342 PET]
(2), TC External Storage
[Call number: 658.8342 PET 2008]
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The conquest of cool : business culture, counterculture, and the rise of hip consumerism / Thomas Frank.
by Frank, Thomas (Thomas C.). Publisher: Chicago : University of Chicago Press, c1997Availability: Items available for loan: Taylor's Library-TU
[Call number: 381.30973 FRA]
(4).
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Library marketing that works / Suzanne Walters.
by Walters, Suzanne. Edition: 1st ed.Publisher: New York : Neal-Schuman Publishers, c2004Availability: Items available for loan: Taylor's Library-TU
[Call number: 021.7 WAL]
(2).
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Conservation tourism / Ralf Buckley.
by Buckley, Ralf. Publisher: Wallingford, Oxon ; Cambridge, MA : CABI, c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 333.95416 BUC 2010]
(2).
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E-riches 2.0 : next-generation marketing strategies for making millions online / Scott C. Fox.
by Fox, Scott C. Publisher: New York : American Management Association, c2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 FOX 2009]
(2).
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Marketing research / Alvin C. Burns, Ronald F. Bush.
by Burns, Alvin C | Bush, Ronald F. Edition: 6th ed., Global ed.Publisher: Upper Saddle River, N.J. : Prentice Hall, c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 BUR 2010]
(1), TC External Storage
[Call number: 658.83 BUR 2010]
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Managing the brief for better design / Alastair Blyth and John Worthington.
by Blyth, Alastair, 1958- | Worthington, John, 1938-. Edition: 2nd ed.Publisher: London : Routledge, 2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 720.688 BLY 2010]
(4).
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How to get research published in journals / Abby Day.
by Day, Abby, 1956 -. Edition: 2nd ed.Publisher: Farnham : Gower, c2007 [reprinted 2010]Availability: Items available for loan: Taylor's Library-TU
[Call number: 070.52 DAY 2010]
(2).
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English for marketing & advertising / Sylee Gore.
by Gore, Sylee. Publisher: Oxford : Oxford University Press, 2011, c2007Other title: English for marketing and advertising.Availability: Items available for loan: Taylor's Library-TU
[Call number: 428.2402465 GOR 2011]
(2).
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Relationship marketing : perspectives, dimensions and contexts / Tracy Harwood, Tony Garry and Anne Broderick.
by Harwood, Tracy | Broderick, Anne (Anne J.) | Garry, Tony. Publisher: Maidenhead : McGraw-Hill Education, c2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.812 HAR 2008]
(3).
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Marketing management / Greg W. Marshall, Mark W. Johnston.
by Marshall, Greg W | Johnston, Mark W. Publisher: Irwin Professional Pub 2011. ; New York, NY : McGraw-Hill/Irwin, c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 MAR 2010]
(2).
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Monster loyalty : how Lady Gaga turns followers into fanatics / Jackie Huba.
by Huba, Jackie. Publisher: London : Portfolio/Penguin, [2013]Copyright date: ©2013Availability: Items available for loan: Taylor's Library-TC
[Call number: 658.8343 HUB 2013]
(1), Taylor's Library-TU
[Call number: 658.8343 HUB 2013]
(1), TC External Storage
[Call number: 658.8343 HUB 2013]
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Social media project : a beginners guide to building a social media following / Jeff Sidebottom.
by Sidebottom, Jeff. Publisher: Chandler, AZ : Ravenshead Publishing, [2013]Copyright date: ©2013Availability: Items available for loan: Taylor's Library-TU
[Call number: 302.231 SID 2013]
(2).
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Marketing research : a practical approach for the new Millennium / Joseph F. Hair, Jr., Robert P. Bush and David J. Ortinau
by Hair, Joseph F., Jr, 1944- | Bush, Robert P | Ortinau, David J. Edition: International edition.Publisher: Boston, Massachusetts : Singapore : Irwin/McGraw-Hill ; McGraw Hill Book Co., [200]Copyright date: ©2000Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 HAI]
(4), TC External Storage
[Call number: 658.83 HAI]
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Marketing in action : an Australian marketing simulation / Leo Bonnarens, Sara Denize
by Bonnarens, Leo | Denize, Sara Marion, 1962-. Publisher: Homewood, Ill. ; Sydney : Irwin 1992Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.800285 BON]
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Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.
by Perreault, William D., Jr | McCarthy, E. Jerome (Edmund Jerome). Edition: 8th ed.Publisher: Boston, MA : Irwin/McGraw-Hill, c2000Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 PER]
(9), TC External Storage
[Call number: 658.8 PER]
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The marketing edge : vital lessons in marketing success / Tony McBurnie and David Clutterbuck
by McBurnie, Tony | Clutterbuck, David [(j.a.)]. Publisher: London : Penguin Books, 1988Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 MCB]
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Marketing classics : a selection of influential articles / Ben M. Enis, Keith K. Cox, Michael P. Mokwa
by Enis, Ben M | Cox, Keith K [(j.a.)] | Mokwa, Michael P [(j.a.)]. Edition: 8th ed., Int ed., 25th Anniversary ed.Publisher: Upper Saddle River, N.J. : Prentice-Hall International, c1990Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 ENI]
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