Creating breakthrough products : revealing the secrets that drive global innovation / Jonathan Cagan and Craig M. Vogel.
By: Cagan, Jonathan [author.]
.
Contributor(s): Vogel, Craig M [author.].
Publisher: Upper Saddle River, New Jersey: FT Press, [2013]Copyright date: ©2013Edition: Second edition.Description: xxxvi, 379 pages : illustrations ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780133011425 (hardback); 0133011429 (hardback).Subject(s): New products | Production planning | Product management | Marketing researchDDC classification: 658.575
| Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode | Remark |
|---|---|---|---|---|---|---|---|---|
| Main Collection | TC External Storage | 658.575 CAG 2013 (Browse shelf) | 1 | Available | IBDxx,32000,03,CL | 5000160680 | Please fill up online form at https://taylorslibrary.taylors.edu.my/services/external_storage1 | |
| Main Collection | TC External Storage | 658.575 CAG 2013 (Browse shelf) | 1 | Available | CPUxx,02000,03,CL | 5000143227 | Please fill up online form at https://taylorslibrary.taylors.edu.my/services/external_storage1 |
Includes bibliographical references and index.
Business Leadership: Management : BOH4M