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Marketing : an introduction / Gary Armstrong, Philip Kotler

by Armstrong, Gary (Gary M.) | Kotler, Philip.

Edition: 6th ed.Publisher: Upper Saddle River, N.J. : Prentice Hall, c2003Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 ARM] (13), TC External Storage [Call number: 658.8 ARM] (1).
Essentials of marketing research / William G. Zikmund

by Zikmund, William G.

Publisher: Fort Worth, Tex. : The Dryden Press, c1999Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 ZIK] (7).