Taylor's Library

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The social media business equation : using online connections to grow your bottom line / Eve Mayer Orsburn.

by Orsburn, Eve Mayer.

Publisher: Boston : Course Technology Cengage Learning, c2012Availability: Items available for loan: Taylor's Library-TU [Call number: 658.872 ORS 2012] (1).
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Facebook marketing all-in-one for dummies / by Amy Porterfield, Phyllis Khare, and Andrea Vahl.

by Porterfield, Amy T | Khare, Phyllis | Vahl, Andrea.

Publisher: Indianapolis, IN : Wiley, 2011Availability: Items available for loan: Taylor's Library-TU [Call number: 658.872 POR 2011] (1).
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The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly / David Meerman Scott.

by Scott, David Meerman | Scott, David Meerman. New rules of marketing and PR.

Edition: 3rd ed.Publisher: Hoboken, N.J. : John Wiley, c2011Other title: New rules of marketing and public relations.Availability: Items available for loan: Taylor's Library-TU [Call number: 658.872 SCO 2011] (2).
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Marketing shortcuts for the self-employed : leverage resources, establish online credibility, and crush your competition / Patrick Schwerdtfeger.

by Schwerdtfeger, Patrick.

Publisher: Hoboken, N.J. : Wiley, c2011Availability: Items available for loan: Taylor's Library-TU [Call number: 658.872 SCH 2011] (1).
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Wikibrands : reinventing your company in a customer-driven marketplace / Sean Moffitt and Mike Dover.

by Moffitt, Sean | Dover, Mike.

Publisher: New York, N.Y. : McGraw-Hill, c2011Other title: Wiki brands.Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 MOF 2011] (1).
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Cult of analytics : driving online marketing strategies using Web analytics / Steve Jackson.

by Jackson, Steve.

Edition: 1st ed.Publisher: Amsterdam : Elsevier/Butterworth-Heinemann, 2009Availability: Items available for loan: Taylor's Library-TU [Call number: 658.872 JAC 2009] (1).
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Digital marketing / Dave Chaffey, Fiona Ellis-Chadwick.

by Chaffey, Dave, 1963- [author.] | Ellis-Chadwick, Fiona [author.].

Edition: Eighth edition.Publisher: Harlow, England : Pearson Education Limited, 2022Other title: Digital marketing : strategy, implementation and practice.Availability: Items available for loan: Taylor's Library-TU [Call number: 658.872 CHA 2022] (2).
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Digital and social media marketing : a results-driven approach / edited by Aleksej Heinze, Gordon Fletcher, Tahir Rashid and Ana Cruz.

by Heinze, Aleksej [editor.] | Fletcher, Gordon [editor.] | Rashid, Tahir [editor.] | Cruz, Ana [editor.].

Edition: Second edition.Publisher: London ; New York : Routledge, Taylor & Francis Group, 2020Availability: Items available for loan: Taylor's Library-TU [Call number: 658.872 DIG 2020] (1).
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eMarketing : digital marketing strategy / Raymond Frost, Alexa K. Fox and Terry M. Daugherty.

by Frost, Raymond, 1960- [author.] | Fox, Alexa K [author.] | Daugherty, Terry, 1971- [author.] | Strauss, Judy. E-marketing.

Edition: Ninth edition.Publisher: New York ; London : Routledge, Taylor & Francis Group, 2023Availability: Items available for loan: Taylor's Library-TU [Call number: 658.872 STR 2023] (1).
Digital marketing excellence : planning, optimizing and integrating online marketing / Dave Chaffey and PR Smith.

by Chaffey, Dave, 1963- [author.] | Smith, P. R. (Paul Russell), 1957- [author.].

Edition: Sixth edition.Publisher: London ; New York : Routledge, Taylor & Francis Group, 2023Availability: Items available for loan: Taylor's Library-TU [Call number: 658.872 CHA 2023] (1).