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Strategic market relationships : from strategy to implementation / Bill Donaldson, Tom O'Toole.

by Donaldson, Bill, 1948- | O'Toole, Tom, 1966-.

Edition: 2nd ed.Publisher: Chichester ; Hoboken, N.J. : John Wiley, c2007Availability: Items available for loan: Taylor's Library-TU [Call number: 658.812 DON 2007] (3).
Relationship marketing : creating shareholder value / Martin Christopher, Adrian Payne, David Ballantyne.

by Christopher, Martin | Payne, Adrian | Ballantyne, David.

Publisher: London : Routledge, c2002 (2008 printing)Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 CHR 2008] (2).
Selling for the long run : build lasting customer relationships for breakthrough results / Wendy Foegen Reed.

by Reed, Wendy Foegen.

Publisher: New York : McGraw-Hill, c2011Availability: Items available for loan: Taylor's Library-TU [Call number: 658.812 REE 2011] (1).
Relationship marketing : perspectives, dimensions and contexts / Tracy Harwood, Tony Garry and Anne Broderick.

by Harwood, Tracy | Broderick, Anne (Anne J.) | Garry, Tony.

Publisher: Maidenhead : McGraw-Hill Education, c2008Availability: Items available for loan: Taylor's Library-TU [Call number: 658.812 HAR 2008] (3).
Digital marketing excellence : planning, optimizing and integrating online marketing / Dave Chaffey and PR Smith.

by Chaffey, Dave, 1963- [author.] | Smith, P. R. (Paul Russell), 1957- [author.].

Edition: Sixth edition.Publisher: London ; New York : Routledge, Taylor & Francis Group, 2023Availability: Items available for loan: Taylor's Library-TU [Call number: 658.872 CHA 2023] (1).