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Tourism marketing : an Asia-Pacific perspective / Cathy Hsu ... [et al.]

Contributor(s): Hsu, Cathy.
Series: Wiley Australia tourism series. Publisher: Milton, Qld. : John Wiley & Sons (Australia), 2008Description: xvi, 480 p.: ill. ; 25 cm.ISBN: 9780470814901 (pbk.); 047081490X (pbk.).Subject(s): Tourism -- Marketing | Tourism -- Pacific Area -- Marketing | Tourism -- Asia -- MarketingDDC classification: 338.4791
Partial contents:
About the Authors - Preface - Acknowledgements - ch. 1. Introduction to tourism markering - ch. 2. Strategic marketing framework - ch. 3. Tourist markets - ch. 4. Marketing research - ch. 5. Tourism service marketing mix - ch. 6. Product - ch. 7. Price and pricing - ch. 8. Marketing communications - ch. 9. Promotion - ch. 10. Customer relationship management - ch. 11. Distribution - ch. 12. Destination marketing - Glossary - References - Index.
Item type Current location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU
338.4791 TOU (Browse shelf) 1 Available SHTEx,70005,03,GR 5000002703

Includes bibliographical references and index.

About the Authors - Preface - Acknowledgements - ch. 1. Introduction to tourism markering - ch. 2. Strategic marketing framework - ch. 3. Tourist markets - ch. 4. Marketing research - ch. 5. Tourism service marketing mix - ch. 6. Product - ch. 7. Price and pricing - ch. 8. Marketing communications - ch. 9. Promotion - ch. 10. Customer relationship management - ch. 11. Distribution - ch. 12. Destination marketing - Glossary - References - Index.