Promoting consumer engagement through emotional branding and sensory marketing / [edited by] Monika Gupta, Priya Jindal, Shubhi Bansal.
Contributor(s): Gupta, Monika [editor.] | Jindal, Priya [editor.] | Bansal, Shubhi [editor.] | IGI Global [publisher.].
Series: Advances in marketing, customer relationship management, and e-services (AMCRMES) book series: Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2023Description: 31 PDFs (298 pages) : illustrations (some color).Content type: text Media type: computer Carrier type: online resourceISBN: 9781668458990.Subject(s): Advertising -- Psychological aspects | Branding (Marketing) | Internet marketing | Customer relationsAdditional physical formats: Print version:: No titleDDC classification: 726.209561 Online resources: An electronic book accessible through the World Wide Web; click to view Also available in print.| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Taylor's Library-TU | 726.209561 (Browse shelf) | e-book |
Includes bibliographical references and index.
Restricted to subscribers or individual electronic text purchasers.
Also available in print.
Mode of access: World Wide Web.
Description based on title screen (IGI Global, viewed 12/08/2022).