Taylor's Library

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Successful marketing research : the complete guide to getting and using essential information about your customers and competitors / Edward L. Hester.

by Hester, Edward L.

Publisher: N.Y. : John Wiley, c1996Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 HES] (1).
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Market research : a guide to planning, methodology and evaluation / Paul Hague & Peter Jackson.

by Hague, Paul N | Jackson, Peter, 1942-.

Publisher: London : Kogan Page, 1996Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 HAG] (1).
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Do your own market research / Paul Hague, Peter Jackson

by Hague, Paul | JACKSON, Peter [(j.a.)].

Edition: 2nd ed.Publisher: England : Kogan Page, 1995Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 HAG] (1).
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Marketing research : an applied approach / Thomas C. Kinnear, James R. Taylor.

by Kinnear, Thomas C, 1943- | Taylor, James R. (James Ronald), 1938-.

Edition: 5th ed., Int. ed.Publisher: N.Y. : McGraw-Hill, c1996Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 KIN] (2).
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Questionnaire design / Paul Hague

by Hague, Paul.

Publisher: England : Kogan Page, 1993Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 HAG] (3).
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International marketing strategy : contemporary readings / Isobel Doole and Robin Lowe

by Doole, Isobel | Lowe, Robin, 1945- [(j.a.)].

Edition: 1st ed.Publisher: England : International Thomson Business Press, c 1997Availability: Items available for loan: Taylor's Library-TU [Call number: 658.848 DOO] (1).
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Retail marketing / Peter J. Goldrick.

by McGoldrick, Peter J.

Publisher: London ; New York : McGraw Hill, 1990Availability: Items available for loan: Taylor's Library-TU [Call number: 658.87 MAC 1990] (3).
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Marketing research / David A. Aaker, V. Kumar, George S. Day

by Aaker, David A. (David Allen), 1938- | Day, George S [(j.a.)] | Kumar, V, 1957- [(j.a.)].

Edition: 6th ed.Publisher: N.Y. : John Wiley, c1998Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 AAK] (1).
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Marketing today / Gordon Oliver

by Oliver, Gordon.

Edition: 4th ed.Publisher: England ; New York : Prentice Hall, 1995Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 OLI] (1).
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Marketing : real people, real choices / Michael R. Solomon, Elnora W. Stuart

by Solomon, Michael R | Stuart, Elnora W.

Edition: 2nd ed. , Int. ed.Publisher: Upper Saddle River, N. J. : Prentice Hall, 1999Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 SOL] (2).
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The handbook for focus group research / Thomas L. Greenbaum.

by Greenbaum, Thomas L.

Edition: 2nd ed.Publisher: Thousand Oaks, Calif. : SAGE, c1998Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 GRE] (1).
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Marketing / William M. Pride, O. C. Ferrell.

by Pride, William M, 1942- [author.] | Ferrell, O. C [author.].

Edition: 2018 edition.Publisher: Boston, MA : Cengage Learning, [2018]Copyright date: ©2018Other title: Pride & Ferrell marketing.Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 PRI 2018] (1).
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Marketing engineering : computer-assisted marketing analysis and planning / Gary L. Lilien, Arvind Rangaswamy

by Lilien, Gary L, 1946- | Rangaswamy, Arvind [(j.a.)].

Publisher: Reading, Mass. : Addison-Wesley Educational Publishers, c1998Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8020285 LIL] (4).
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Business marketing : connecting strategy, relationships, and learning / by Robert Dwyer and John F. Tanner.

by Dwyer, F. Robert | Tanner, John F.

Publisher: Singapore : McGraw-Hill, c1999Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 DWY] (3).
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