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How to market design consultancy services : finding, winning, keeping, and developing clients / Shan Preddy.
by Preddy, Shan [author.]. Edition: Second edition.Publisher: London : Routledge, 2016Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 745.4/068/8]
(1).
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Brand management for international hotels [electronic resource] / Maria Patricia.
by Patricia, Maria | ebrary, Inc. Edition: 1st ed.Publisher: Chandni Chowk, Delhi : Global Media, 2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (1).
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Digital engagement [electronic resource] : internet marketing that captures customers and builds intense brand loyalty / Leland Harden and Bob Heyman.
by Harden, Leland | Heyman, Bob, 1948- | ebrary, Inc. Publisher: New York : American Management Association, c2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/72]
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Place branding [electronic resource] : glocal, virtual and physical identities, constructed, imagined and experienced / Robert Govers and Frank Go.
by Govers, Robert | Go, Frank M | ebrary, Inc. Publisher: New York ; Basingstroke : Palgrave Macmillan, 2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (1).
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Inbound marketing [electronic resource] : get found using Google, social media, and blogs / by Brian Halligan and Dharmesh Shah.
by Halligan, Brian, 1967- | Shah, Dharmesh, 1967- | ebrary, Inc. Publisher: Hoboken, N.J. : Wiley, c2010Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/72]
(1).
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World famous [electronic resource] : how to give your business a kick-ass brand identity / David Tyreman.
by Tyreman, David | ebrary, Inc. Publisher: New York : American Management Association, c2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (1).
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Brand management for international hotels [electronic resource] Maria Patricia.
by Patricia, Maria. Publisher: Chandni Chowk, Delhi : Global Media, 2009Online access: Accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 647.940688]
(1).
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Essentials of marketing management [electronic resource] / Geoff Lancaster and Lester Massingham.
by Lancaster, Geoffrey, 1938- | Massingham, Lester. Publisher: New York : Routledge, 2011Online access: An electronic book accessible through the World Wide Web; Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8]
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Experiential marketing [electronic resource] : a practical guide to interactive brand experiences / Shaz Smilansky.
by Smilansky, Shaz | ebrary, Inc. Publisher: London ; Philadelphia : Kogan Page, 2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/27]
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Advanced theory and practice in sport marketing [electronic resource] / Eric C. Schwarz and Jason D. Hunter.
by Schwarz, Eric C | Hunter, Jason D | ScienceDirect (Online service). Publisher: Amsterdam ; London : Butterworth-Heinemann, 2008Online access: An electronic book accessible through the World Wide Web; click for information Availability: Items available for reference: Taylor's Library-TU
[Call number: 796.0698]
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Consumer behaviour in sport and events [electronic resource] : marketing action / Daniel C. Funk.
by Funk, Daniel C | ScienceDirect (Online service). Edition: 1st ed.Publisher: Amsterdam ; Boston : Butterworth-Heinemann/Elsevier, 2008Online access: An electronic book accessible through the World Wide Web; click for information Availability: Items available for reference: Taylor's Library-TU
[Call number: 796.0698]
(1).
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Cult of analytics [electronic resource] : driving online marketing strategies using Web analytics / Steve Jackson.
by Jackson, Steve. Edition: 1st ed.Publisher: Amsterdam ; Boston : Elsevier/Butterworth-Heinemann, 2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.872]
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Data mining and market intelligence for optimal marketing returns [electronic resource] / Susan Chiu, Domingo Tavella.
by Chiu, Susan | Tavella, Domingo, 1948- | ScienceDirect (Online service). Publisher: Amsterdam ; Boston : Butterworth-Heinemann/Elsevier, c2008Online access: An electronic book accessible through the World Wide Web; click for information Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.83]
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Film marketing [electronic resource] / Finola Kerrigan.
by Kerrigan, Finola | ScienceDirect (Online service). Edition: 1st ed.Publisher: Amsterdam ; Boston ; London : Elsevier/Butterworth-Heinemann, 2010Online access: An electronic book accessible through the World Wide Web; click for information Availability: Items available for reference: Taylor's Library-TU
[Call number: 384.80688]
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Food and wine festivals and events around the world [electronic resource] : development, management and markets / [edited by] C. Michael Hall and Liz Sharples.
by Hall, Colin Michael, 1961- | Sharples, Liz | ScienceDirect (Online service). Publisher: Amsterdam ; London : Butterworth-Heinemann, 2008Online access: An electronic book accessible through the World Wide Web; click for information Availability: Items available for reference: Taylor's Library-TU
[Call number: 338.4791]
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Handbook of hospitality marketing management [electronic resource] / editor, Haemoon Oh ; editor in chief, Abraham Pizam.
by Oh, Haemoon | Pizam, Abraham. Publisher: Amsterdam ; Boston : Elsevier/Butterworth-Heinemann, 2008Online access: An electronic book accessible through the World Wide Web; click for information Availability: Items available for reference: Taylor's Library-TU
[Call number: 647.95/068/8]
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International perspectives of festivals and events [electronic resource] : paradigms of analysis / edited by Jane Ali-Knight ... [et al.].
by Ali-Knight, Jane | ScienceDirect (Online service). Publisher: Oxford : Elsevier Science, c2009Online access: An electronic book accessible through the World Wide Web; click for information Availability: Items available for reference: Taylor's Library-TU
[Call number: 338.4791]
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Introduction to sport marketing [electronic resource] / Aaron C.T. Smith.
by Smith, Aaron, 1972-. Edition: 1st ed.Publisher: Amsterdam ; Oxford : Elsevier/Butterworth-Heinemann, 2008Online access: An electronic book accessible through the World Wide Web; click for information Availability: Items available for reference: Taylor's Library-TU
[Call number: 796.0698]
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Relationship marketing in sports [electronic resource] / by Andre Buhler, Simon Chadwick, Gerd Nufer.
by Buhler, Andre | Chadwick, Simon, 1964- | Nufer, Gerd | ScienceDirect (Online service). Publisher: Oxford : Butterworth-Heinemann, 2009Online access: An electronic book accessible through the World Wide Web; click for information Availability: Items available for reference: Taylor's Library-TU
[Call number: 796.0698]
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Reputation management [electronic resource].
by Elearn Limited (Great Britain). Edition: Rev. ed.Publisher: Amsterdam ; Boston : Elsevier/Pergamon Flexible Learning : ELEARN, 2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 659.2]
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